FREE TRIAL Account Shopping Cart

Why Talented People Don’t Use Their Strengths


Experts have long encouraged people to “play to their strengths.” And why wouldn’t we want to flex our strongest muscle? But based on my observations, this is easier said than done. Not because it’s hard to identify what we’re good at. But because we often undervalue what we inherently do well.

Often our “superpowers” are things we do effortlessly, almost reflexively, like breathing. When a boss identifies these talents and asks you to do something that uses your superpower, you may think, “But that’s so easy. It’s too easy.” It may feel that your boss doesn’t trust you to take on a more challenging assignment or otherwise doesn’t value you — because you don’t value your innate talents as much as you do the skills that have been hard-won.

As a leader, the challenge is not only to spot talent but also to convince your people that you value their talents and that they should, too. This is how you start to build a team of employees who bring their superpowers to work.

Begin by identifying the strengths of each member of your team. Some of my go-to questions are:

What exasperates you? This can be a sign of a skill that comes easily to you, so much so that you get frustrated when it doesn’t to others. I’m weirdly good at remembering names, for example, and often get annoyed with others who don’t. I have a terrible sense of direction, however, and probably irritate other people who intrinsically sense which way is north.

What compliments do you dismiss? When we’re inherently good at something, we tend to downplay it. “Oh, it was nothing,” we say — and maybe it was nothing to us. But it meant something to another person, which is why they’re thanking you. Notice these moments: They can point to strengths that you underrate in yourself but are valuable to others.

What do you think about when you have nothing to think about? Mulling over something is a sign that it matters to you. Your brain can’t help but come back to it. If it matters to you that much, maybe you’re good at it.


Want to see if Accountests will work for your company or firm?  Click on the button for a FREE trial worth up to $200 - use it on a candidate or get one of your staff to give it a go and see what they think.   


Click Here For A Free Trial


In group settings, I’ll also ask people why they hired so-and-so — what that person’s genius is. Rarely is this a skill listed on their résumé.

When people bring up new ideas, you can ask them, Will this leverage what you do well? Are you doing work that draws on your strengths? Are we taking on projects that make the most of your strengths?

Once each person has identified their strengths, make sure everyone remembers them. Brett Gerstenblatt, VP and creative director at CVS, has his team take a personality assessment, then post their top five strengths on their desk. Brett wants people to wear their strengths like a badge. Not to tell others why they’re great, but to remind them to use them.



Diana Newton Anderson, an entrepreneur turned social good activist, shares a story of her college basketball coach, who had her team take shots from different places on the court: the key, the elbow, the paint. He would record their percentages, and then had every person on the team memorize those percentages. This would allow the team to literally play to each other’s strengths. You can do something similar with your team.

As with McKenna-Doyle, building a team that can play to their strengths begins with analysis. Observe people, especially when they are at their best. Because some will undervalue what they do well, it may be up to you to place a value on what they do best. Understanding and acknowledging each person’s strengths can be a team-building exercise. Then you can measure new ideas, new products, and new projects against these collective superpowers, asking: Are we playing to our strengths? When people feel strong, they are willing to venture into new territory, to play where others are not, and to consider ideas for which there isn’t yet a market.

Source: Whitney Johnson (May 8, 2018) Why Talented People Don’t Use Their Strengths,  Retrieved from:


Have you ever made recruitment decisions you lived to regret?  Are you given recruitment responsibilities on top of your day job and struggle to find time to do it all?  Get our compact Accountant & Bookkeeper Recruitment Guide for free.   


An easy reference document covering the whole process from scoping the Job Description for upcoming vacancies, right through to making better job offers than your competitors and sealing the deal, and every step in between.  Written by Accounting firm Partners, HR/People Management professionals within the accounting and bookkeeping sector and drawing on established and emerging best practice in selection techniques in Australasia, the UK and US, you can have access to a wealth of practical recruitment and selection knowledge and links to external expertise and reusable templates whenever you need it.


 About the Authors

Giles Pearson FCA was a PwC Partner for 18 years before jointly setting up Accountests.  

Steve Evans has a whole career dedicated to enabling employers to attract, recruit, develop and retain talented individuals and teams, with particular expertise in candidate testing and assessment before setting up Accountests.

Accountests deliver the world’s only online suite of annually updated and country-specific technical knowledge tests designed by accountants for accountants and bookkeepers.

Comments 0

Leave a comment

Please note, comments must be approved before they are published