FREE TRIAL Account Shopping Cart

Do You Measure How Ethical You Are?


Ethics and trust are intertwined, especially when it comes to business. The 2019 Edelman Trust Barometer puts this at the heart of it’s analysis of business trust and ethics and the results are clear: Ethics is everything if you want to gain trust.


Want to see if Accountests will work for your company or firm?  Click on the button for a FREE trial worth up to $200 - use it on a candidate or get one of your staff to give it a go and see what they think.  


Do you trust your organisation to do what is right? You could equally ask the question of a CEO, a manager or a co-worker if you’re trying to assess their ethical behaviours. Do you trust your boss, your team, or your colleagues to do what is right? What is “right” changes over time, but in the end depends on how your customers, your employees or your family might view your actions.

As a leader in your organisation do your actions generate trust from your team? In the Edelman survey 78% of respondents agreed with the statement “How a company treats its employees is one of the best indicators of its level of trustworthiness”. In addition to this, 67% of respondents said “A good reputation may get me to try a product, but unless I come to trust the company behind the product, I will soon stop buying it.” 


Have you ever made recruitment decisions you lived to regret?  Are you given recruitment responsibilities on top of your day job and struggle to find time to do it all?  Get our compact Accountant & Bookkeeper Recruitment Guide for free.   

An easy reference document covering the whole process from scoping the Job Description for upcoming vacancies, right through to making better job offers than your competitors and sealing the deal, and every step in between.  Written by Accounting firm Partners, HR/People Management professionals within the accounting and bookkeeping sector and drawing on established and emerging best practice in selection techniques in Australasia, the UK and US, you can have access to a wealth of practical recruitment and selection knowledge and links to external expertise and reusable templates whenever you need it.


When you’re designing a measure to understand how your team perceive your ethics, consider the question “Do you trust your manager to do what is right?”. For all the nitty gritty check out the Edelman Trust Barometer Report in full.




About the Authors

Giles Pearson FCA was a PwC Partner for 18 years before jointly setting up Accountests.  

Steve Evans has a whole career dedicated to enabling employers to attract, recruit, develop and retain talented individuals and teams, with particular expertise in candidate testing and assessment before setting up Accountests.

Accountests deliver the world’s only online suite of annually updated and country-specific technical knowledge tests designed by accountants for accountants and bookkeepers. 

Comments 0

Leave a comment

Please note, comments must be approved before they are published