Industry Insights

A successful public accounting firm needs staff that are engaged, enthusiastic, and passionate about the work they do. To make sure you have the best possible employees, it's important to create an online presence that inspires potential employees and encourages current employees to stay with your firm. Here are a few tips on how to promote your public accounting firm to both staff and prospective employees.

To our male readers, thanks for opening rather than deleting this one after reading the subject line. This isn’t a twittersphere pointless rant on gender, but rather the findings of extensive research that could be putting fifty percent of the job seeking population off applying for your vacancy based on the words and phrases you use in your job advertisements and position descriptions. Accountants and bookkeepers are hard enough to find already, without unconsciously removing half of the applicant pool, so keep this article handy whenever you’re writing job advertisements.

Last month, we covered off how to write a compelling job ad, now it's time to start thinking about where to place it. Where you specifically place the ad will depend on who your ideal candidate is, so keep it in mind that you may need to use a variety of sources. We suggest you focus your effort on the advertising mediums that will give you most bang for your buck.